01Starting point
A global manufacturer had complete product information, but products, applications and manufacturing capabilities were separated across the website.
- Inconsistent product entry points
- Weak entity relationships
- Promotional pages without selection answers
- Incomplete structured data
02What changed
The program connected technical access, product entities, core pages and evidence.
- Crawler and sitemap review
- Product–application relationships
- Core page restructuring
- Specifications, certifications and proof
03Delivery
Outputs were tied to pages, fields and launch checks.
- GEO baseline
- Page change list
- Entity and structured data plan
- FAQ and knowledge structure
- Post-launch verification