SEO
SEO helps pages appear in traditional search results for relevant queries.
Search Strategy
GEO and SEO: what is different, and why do they work together?
Both rely on a technically accessible, well-structured and trustworthy website, but they optimize for different result experiences.
GEO
GEO helps generative systems understand and use website information in synthesized answers.
The shared foundation
Crawl access, entity clarity, strong pages and reliable evidence support both disciplines.
Share your website. We will first assess whether GEO is worth doing.
We review crawler access, key pages and semantic foundations, then explain what should be improved first—and what does not need investment yet.
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